"The danger lies in its simplicity. Just find a GIF on Giphy, hold down your finger and paste it wherever you like," a Giphy spokesperson said.
That was the old way to get GIFs into your texts.
Now, Giphy has a keyboard app: Giphy Keys.
It's pretty easy to install the keyboard on iOS.
And the sheer number of GIFs to choose from is astounding.
Giphy Keys is only on iOS, for now.
This video includes clips from Giphy.