General Mills is launching its first new cereal brand in 15 years.
Tiny Toast is flavored with real fruit and comes in two varieties — strawberry and blueberry.
The new cereal comes as General Mills is facing slowing sales, thanks in part to lower demand for cereal overall.
Some speculate that's because people are trying to avoid sugary varieties like Trix and Lucky Charms.
And it looks like Tiny Toast is trying to appeal to health-conscious consumers. It boasts that it contains no high-fructose corn syrup and no artificial colors or flavors.
However, it still has 9 grams of sugar per serving. That's the same as Reese's Puffs and only 1 gram less than Lucky Charms.
Regardless, General Mills seems to be working on appealing to millennials. It has launched social media campaigns on Facebook, Instagram, Tumblr and Snapchat to promote the cereal with GIFs and memes.