Facebook CEO Mark Zuckerberg unveiled several new regulations for advertisers and political content.
The social media site will now require advertisers to verify their identity and location. They'll also have to show who pays for the ads. Users, on the other hand, will be able to see all the advertisements a page is running and get access to a searchable archive for political ads.
The move seems geared at preventing election interference. Facebook revealed last year that roughly 126 million Americans may have seen thousands of Russian-funded ads designed to stoke fears and political divisions during the 2016 U.S. presidential election.
The company will hire thousands more employees to roll out the changes ahead of important elections around the world, including the 2018 U.S. midterms.