Uber Will Pay California $10 Million For Misleading Safety Claims
The company has agreed to drop the phrase "safest ride on the road."By Samantha Crook | April 7, 2016
Uber agreed to pay a total of $10 million to San Francisco and Los Angeles in a settlement over misleading advertising about safety.
The news follows the company's February announcement that it would drop the so-called "Safe Ride Fee" and opt for the term "Booking Fee" to avoid overstating how safe it is to take an Uber.
The company has also agreed to drop the phrase "safest ride on the road" and the phrase "the gold standard" when characterizing its background checks.