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Oprah's Weight Watchers Tweet Might Have Made Her Over $12M

Oprah tweeted a Weight Watchers commercial, and the company's stock shot up. As a shareholder, Oprah might've benefited.

By Samantha Crook | January 27, 2016

Oprah loves bread, and she's using that fact to make Weight Watchers' shareholders a lot of money.

"I don't deny myself bread. I have bread every day. I have bread every day," Oprah Winfrey said in a Weight Watchers commercial.

Reports estimate she made over $12 million off of that commercial, which she tweeted out Tuesday. The company's shares shot up after the video was posted.

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That estimate is based off the fact that she owns 10 percent of the company, according a press release on her partnership with Weight Watchers in 2015. (Video via Weight Watchers)

The company's stocks also shot up in October when the partnership was announced — more than 100 percent.

She's also on the company's board of directors. Last year, critics pointed out a conflict of interest because Oprah could benefit exponentially as a shareholder based on her weight-loss testimony.

But as one market analyst points out, Oprah is a pretty trusted figure. (Video via Weight Watchers)

"She's known as someone who wouldn't endorse a product that she doesn't use herself, that she doesn't believe in," an analyst for Craig-Hallum Capital Group told CNN.

Wonder what her impact on the bread industry's been?

"My favorite breakfast, because I love bread," Oprah Winfrey said in a Weight Watchers commercial.

This video includes Imaged from Getty Images.

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