Be the most informed person in the room with Newsy's free e-newsletter

View our privacy policy:
Trump's Conflicts of Interest
Featured Series: Trump's Conflicts of Interest
Donald Trump's international web of businesses creates unprecedented potential for conflicts of interest and corruption. And some picks for his administration might have to face their own...

It's-a Him! Nintendo Gives Mario His Own Mobile Game

"Super Mario Run" is an all-new, built-for-mobile game from Nintendo.

Apple CEO Tim Cook said, "I'm so happy to announce today he is coming to the App Store."

That was the sound of Nintendo's stock price spiking. The venerable video game company is finally jumping into the mobile market with its flagship character, Mario.

SEE MORE: Mario’s 30-Year Legacy Of Gameplay And Level Design

The game, called "Super Mario Run," features everyone's favorite plumber constantly running to the right in a traditional 2-D Mario level. Players touch the screen to determine when and how high Mario jumps.

Mario creator, Shigeru Miyamoto, helpfully noted that the game can be played one-handed, leaving your other hand free to eat an apple or whatever.

Nintendo's investors have been pressuring the company to go mobile for years; but the company's first mobile offering, Miitomo, was a social app rather than a game and didn't use any of Nintendo's characters.

Now, Nintendo's starting to bring out the big guns, and it's not just porting over old classics, either. "Super Mario Run" looks like a totally new game designed from the ground up to be mobile friendly. 

Combining gaming nostalgia with mobile has proven to be a profitable strategy, as evidenced by the ubiquitous "Pokémon Go," which wasn't developed by Nintendo but uses the company's intellectual property. That game also showed up at the Apple press conference, giving people a new reason to buy an Apple Watch.

SEE MORE: The Virtual World Of 'Pokémon Go' Is Already Reshaping The Real One

Nintendo plans to release "Super Mario Run" for a flat price on the App Store in December. The company's also announced plans to release mobile versions of "Fire Emblem" and "Animal Crossing" before March 2017.

Featured Stories
Trump supporters during the inauguration

What Trump Fans (And Critics) Are Expecting From His Presidency

White House press secretary Sean Spicer

Does Donald Trump Believe Millions Voted Illegally?

Donald Trump

Clean Energy Or Fossil Fuels? The President And The Country Disagree

Want to see more stories like this?
Like Newsy on Facebook for More Apple Coverage