The Real Money In College Sports Isn't Made By The NCAA
Wisconsin star Nigel Hayes' recent protest isn't directed only at the NCAA; he's also calling out the conferences that reap football revenue.By Carter Woodiel | October 16, 2016
Nigel Hayes, one of the best college basketball players, recently held up a sign reading "Broke College Athlete." Maybe you saw a photo of it.
The implication here is that athletes like Hayes should be paid. And while you might think Hayes' protest is directed squarely at the NCAA, the truth is it's not that simple — and neither is how top college athletic programs make all their cash.
Let's start with the NCAA. A recent report from USA Today puts the association's revenue at $989 million in 2014 and — based on past growth — analysts project by now, the NCAA is bringing in over $1 billion per year.