Lumosity To Pay $2M For Deceptive 'Brain Training' Claims
The company is accused of making false claims in its advertising about the ability of Lumosity games to boost a user's performance at work or school.By Briana Altergott | January 5, 2016
The company that developed Lumosity "brain training" games has agreed to pay $2 million to settle federal allegations it deceived users about the games' benefits. (Video via Lumosity)
On Tuesday, the Federal Trade Commission said Lumos Labs' advertisements wrongly suggested that playing the games a few times a week could improve a user's performance at work or school and even delay progress of some serious medical conditions.
The director of the FTC's Bureau of Consumer Protection said in a statement, "Lumosity preyed on consumers' fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer's disease. But Lumosity simply did not have the science to back up its ads."