Be the most informed person in the room with Newsy's free e-newsletter

View our privacy policy: http://www.newsy.com/privacy/

Here's Why The FDA's New $35.7M Ad Campaign Targets LGBT Members

According to the director of the FDA's Center for Tobacco Products, LGBT young adults are twice as likely to use tobacco as other young adults.
SMS

The U.S. Food and Drug Administration is spending a lot of money to get a certain group of people to stop smoking. And by a lot of money, we mean $35.7 million. 

On Monday, the FDA rolled out a new ad campaign called "This Free Life." The videos in the campaign target at-risk young adults in the LGBT community.

The director of the FDA’s Center for Tobacco Products said: "We know LGBT young adults in this country are nearly twice as likely to use tobacco as other young adults. We want LGBT young adults to know that there is no safe amount of smoking."

Researchers say this statistic is partially driven by stress related to "coming out." The FDA also says LGBT young adults are more likely to find community in bars and clubs that may be conducive to tobacco use.

Separate ad campaigns to curb tobacco use target other groups across the U.S.

In 2014, the FDA rolled out "The Real Cost" — a campaign to curb tobacco use among minors. A similarly angled campaign called "Fresh Empire" targeted African-American, Hispanic and Asian youth.

The newest campaign, "This Free Life," will begin to appear in print, digital and out-of-home ads in 12 U.S. markets over the next week. Fees from the tobacco industry are paying for these ads.

Featured Stories
Women fill the streets of Washington, D.C. during the Women's March on Washington.

Yes, The Women's March Had Real Goals — A Lot Of Them

Facts in a man's head

How We Can Immunize Ourselves Against Bogus Information

Overhead view of Trump's inauguration

The Trump Administration's 'Running War' With The Media Continues

Want to see more stories like this?
Like Newsy on Facebook for More Health Coverage