Here's Why The FDA's New $35.7M Ad Campaign Targets LGBT Members
According to the director of the FDA's Center for Tobacco Products, LGBT young adults are twice as likely to use tobacco as other young adults.By Katie Link | May 2, 2016
The U.S. Food and Drug Administration is spending a lot of money to get a certain group of people to stop smoking. And by a lot of money, we mean $35.7 million.
On Monday, the FDA rolled out a new ad campaign called "This Free Life." The videos in the campaign target at-risk young adults in the LGBT community.
The director of the FDA’s Center for Tobacco Products said: "We know LGBT young adults in this country are nearly twice as likely to use tobacco as other young adults. We want LGBT young adults to know that there is no safe amount of smoking."