Down The Drain? Bar Soap Sales (And Use) Have Decreased
Millennials apparently have a problem with bar soap.By Lauren Stephenson | August 28, 2016
A negative perception of bar soap is one of the reasons market intelligence agency Mintel cites for declining sales and use.
According to Mintel research, 48 percent of U.S. consumers think bar soap is full of germs after its used. Sixty percent of 18- to 24-year-olds think that way. Older generations seem to be more accustomed to bar soap, with only 31 percent of people 65 and older saying bars are covered in germs after use.