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Know Your Meme / Anti-Defamation League

Pepe The Frog Is Trying To Return To Its Positive, Non-Racist Roots

The Anti-Defamation League and the cartoon's creator are teaming up in a campaign to change back Pepe's image.

By Ryan Biek | October 17, 2016

The creator of Pepe the Frog is trying to bring the cartoon back to its positive roots –– when it wasn't being misappropriated by bigots. 

The sad frog (that was just meant to be a sad frog) has been taken over by alt-right groups in memes promoting anti-Semitism and racism.

The Anti-Defamation League has included Pepe in its online hate symbols database, with company like the swastika and "14 Words."

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SEE MORE: This Is How A Cartoon Frog Became A Hate Symbol

Now the Anti-Defamation League is working with Pepe's original artist, Matt Furie, to create positive memes of the frog that will be promoted using the hashtag #SavePepe

Furie is also slated to speak at an ADL summit on anti-Semitism in November, with his talk focusing on the causes and consequences of online hate. 

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