Ads On The Moon Don't Mean Commercials Are Going Away
A Japanese drink company is paying big money to send its sports drink to the moon. How does this stunt play into how advertising is changing?By Katie Link | August 18, 2015
NASA put a man on the moon in 1969. In 2015, a Japanese company wants to put something really special there — an ad.
Execs are sending a packet of Pocari Sweat, a Japanese sports-drink, to the moon. Yup, you heard right, the moon.
The hope is that someday an astronaut will venture to the moon and enjoy the drink. All in the name of advertising, of course.