PewDiePie — the world's most famous YouTube star — has lost lucrative deals with the video site and Disney after a series of anti-Semitic jokes.
If you're unfamiliar, his real name is Felix Kjellberg. The Swedish star has more than 14 billion views on YouTube, which helped him land multimillion dollar deals with the online video service and Disney.
Just last year, he earned $15 million from advertising, merchandise and appearance fees.
But both companies started backing away after a prank of his in January. PewDiePie used a freelance website called Fiverr to pay two men in India to hold up a banner reading "Death to All Jews."
The men he hired have since released a video apology. In it, they say they didn't understand English well enough to know what the banner meant.
After the public outrage, PewDiePie said he didn't think the prank would work. On Tumblr, he said his intent was "to show how crazy the modern world is, specifically some of the services available online."
A Wall Street Journal investigation found eight other PewDiePie videos had anti-Semitic jokes or Nazi imagery.
The next day, YouTube said it canceled the second season of "Scare PewDiePie," his reality show, and yanked his channel from its premium advertising program.