If you tune in to ESPN for baseball, the NFL draft or the NHL playoffs, you might notice some familiar faces are missing.
The worldwide leader in sports is reportedly laying off around 100 staffers, including columnists and on-air personalities. The names have slowly trickled out as some of those let go announced the news on Twitter.
Some blamed ESPN's perceived liberal "political agenda," but the answer is probably less political and more economic.
ESPN accounts for about $7 of your cable bill. The next priciest channel is TNT under $2.
It's that expensive because the network committed more than $30 billion to secure the rights to NFL, NBA and college football games. It may have seemed like a good idea at the time, but big subscriber losses have cut sharply into ESPN's revenue.
Cord-cutters just aren't willing to buy cable subscriptions when they can get entertainment from services like Netflix, Hulu or Amazon on demand at a fraction of the cost.
They've also realized if there's a game you have to see, you can probably watch at a bar or restaurant nearby. That apparently made it too hard for ESPN to pay everyone who fuels its 24/7 sports coverage.