Uber is getting exclusive ride-sharing access to Super Bowl 50 in San Francisco.
Uber will reportedly be the only ride-hailing service with access to stadium-side drop-offs. Sorry, Lyft.
"It is a great way for us to celebrate our home city," an Uber spokesperson told Quartz.
Uber is sponsoring the Super Bowl Host Committee with $250,000 to $500,000, Quartz reports.
In past years, cities have restricted Uber (and services like it) from dropping off near the stadium.
This year, Uber will have reserved drop-off zones outside Levi's Stadium.
The reserved spots will be about a 15-minute walk from the gates.
This video includes images from Getty Images.