It's hard to tell if McDonald's is making all the right moves, but one thing we can be sure of — the longtime fast-food leader is not sitting still.
First, there's the creepy, less kid-friendly but apparently much more attractive version of the Hamburglar. McDonald's rolled out the new promo ads Wednesday to — um — mixed reviews. Well, if kids won't buy McDonald's, maybe middle-aged moms will.
NBC's Matt Lauer said, "The Internet is a little torn between thinking the new hamburglar is hunk or a creep."
CNN's Michaela Pereira said, "He’s kinda cute! Little red head."
HLN's Jennifer Westhoven said: "The new one, Robin. I'm gonna venture to say I find him attractive."
No matter how you feel about the suburban Hamburglar, this rollout for McDonald's is going decidedly better than the last one.
Along with introducing new mascots, McDonald's is making a serious overhaul to its unhealthy, processed food persona, introducing things like its "artisan" grilled chicken sandwich.
And a breakfast bowl in some California locations features kale — kale from McDonald's.
Moving over to the East Coast, McDonald's has been testing a delivery service in the Big Apple — as if there isn't a Mickie D's on every corner already.
All of these changes are an attempt to stop the ever quickening freefall of McDonald’s sales and profits. The worldwide fast-food giant has suffered quarter after quarter of disappointing numbers, the most recent of which was a 30 percent drop in profits.