In this Seoul Secret commercial, a Thai celebrity talks about the importance of investing in and maintaining whiteness. And, based on the ad, the consequences of neglecting whiteness-upkeep is a gradual darkening of the skin.
Seoul Secret has since apologized for the ad and says it has removed the the video from its platforms.
The beauty company said in a statement: "Our company did not have any intention to convey discriminatory or racist messages. What we intended to convey was that self-improvement in terms of personality, appearance, skills, and professionality is crucial."