Don't let its seemingly nonsensical nature fool you, Snapchat is a business and it wants to make money. (Video via Snapchat)
The Internet was all-together on board with the hilarious and sometimes-creepy new feature, which played right into Snapchat's master plan. (Video via The Oregonian)
The master plan: charging for lenses. Snapchat released an update for its app Friday that adds a lens store. For 99¢, any Snapchat lens can be yours.
Remember how the Internet was super-pumped about Snapchat lenses? Yeah, not so much about paying for them.
Judging by Snapchat's response to the outrage — retweeting loads of angry tweets aimed at the company — we're going to assume Snapchat has no intention of removing the lens store.
Time to start scrounging for a Snapchat lens fund.
This video includes images from Snapchat.