Maybe Jeb Bush is trying to reach a younger audience with his new campaign merchandise.
Because this is possibly the most hipster political swag ever.
But besides this gem of a tank,
and this $75 guacamole bowl ...
the most newsworthy item up for grabs is a T-shirt that reads, "My dad is the greatest man I've ever known and if you don't think so we can step outside."
Whoa –– one dad joke and all of a sudden we're ready to touch gloves. He even kind of looks like a boxer putting on a hood in this campaign ad. (Video via Jeb Bush)
Perhaps it's a good thing the shirt defends his dad and not his brother, George W. Bush.
George H.W. Bush has the second-highest approval rating among living presidents, with a 63-31 favorable-to-unfavorable ratio. George W. Bush, on the other hand, isn't as popular. Jeb would have to fight 44 percent of America for his brother's honor.
Jeb Bush is one of 10 Republican candidates selected for Thursday night's GOP debate in Cleveland broadcast by Fox News. We'll see if he continues that fighting spirit beyond his rhetoric on cotton.
This video includes images via Getty Images.