It's called "Bieber Mode." If you love Justin Bieber and can't wait another 24 hours for his new album, "Purpose," to release, have no fear. Just go for a Lyft ride!
The deal will run from Nov. 12 to Nov. 19. Now, you might be asking why this would still be relevant once the album comes out Nov. 13. Not only can you get an advance copy, but the album will cost $8 less than the normal sale price. (Video via Def Jam Recordings)
Or, you know, you could just wait until the album drops and stream it on Spotify for free from the comfort of your couch. (Video via Def Jam Recordings)
Bieber's promotion methods for this album have certainly been unique. Aside from this Lyft promotion, he's had walls painted with graffiti to announce the track names and put those same tracks over random pictures like memes.
He also got the endorsement of the top model in the world: "When my good friend Justin Bieber asked me to promote his album 'Purpose,' I said of course. Because I want more Instagram followers," said Ben Stiller as Derek Zoolander.
This Lyft promotion will obviously apply to a very niche market, but who knows, maybe the Biebs himself will surprise you when you get in the car.
This video includes an image from Getty Images and Instagram.