Facebook is shelling out $50 million to celebrities and media companies to get them creating video for Facebook Live.
Buzzfeed and The New York Times are the two highest-paid, with contracts worth more than $3 million each. But there are 17 contracts on the list for more than $1 million each.
The celebrities on the list vary quite a bit. There's chef Gordon Ramsay, comedian Kevin Hart and NFL quarterback Russell Wilson.
And it's the stars who get the most engagement with their live videos. The Information found that live content from celebrities accounts for more than 60 percent of the top 200 videos, while media companies only account for about 14 percent.
Facebook still hasn't rolled out any plans for creators to make money off their videos just yet, which is probably why it feels the need to pay companies and celebrities to spend time on the platform.
This video includes clips from Facebook and images from Getty Images. Music provided courtesy of APM Music.