Facebook plans to crack down on hoaxes and misleading content in its News Feed.
In a Tuesday blog post, Facebook engineers explain the network will start adding disclaimers to potentially misleading stories, based on feedback from users.
"We are not removing stories people report as false, and we are not reviewing content and making a determination on its accuracy."
But if enough users report it as false, the story "will get reduced distribution in News Feed."
Facebook says satire won’t be affected, meaning headlines like this one will still make it through. Of course this requires readers recognize it as satire.
And how much trust should we place in Facebook's algorithms to make those kinds of decisions?
One contributor for Forbes writes, "Facebook is taking a bit of a risk here, once again teetering along the tightrope of balancing what it thinks users want against its own need to be seen as a platform rather than a publisher."
Wired writes when it "reduces distribution" on a given story, Facebook "calls attention to the fact that the News Feed is not neutral. Facebook has not only an ability but an interest in exerting control over what you see and click."
Facebook, at least, appears ready to trust its userbase. The update went live on Tuesday. You should see the new feedback in your reporting options.