Watch Newsy On TV

All-Day Breakfast Was The Secret Weapon McDonald's Sales Needed

SMS
All-Day Breakfast Was The Secret Weapon McDonald's Sales Needed
The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since.
SHOW TRANSCRIPT

Breakfast really is the most important meal. For McDonald's bottom line, anyway. (Video via McDonald's)

The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since. (Video via FungBrosComedy)

"We're 4 seconds late," Adam Sandler's character says in "Big Daddy."

"No, you're 30 minutes and 4 seconds late. We stop serving breakfast at 10:30," a McDonald's employee says.

"Horsesh*t!" Sandler replies.

Frequent customers had been calling for the change for some time. (Video via Columbia Pictures / "Big Daddy")

Now all-day breakfast is also luring new and lapsed customers. 

And sales growth has pushed McDonald's stock price up 17 percent since October.

This video includes images from Getty Images.