Total Solar Eclipse
Featured Series: Total Solar Eclipse
Aug. 21, 2017 will be America's best chance to see a total solar eclipse for the next seven years.

All-Day Breakfast Was The Secret Weapon McDonald's Sales Needed

The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since.
SMS
All-Day Breakfast Was The Secret Weapon McDonald's Sales Needed

Breakfast really is the most important meal. For McDonald's bottom line, anyway. (Video via McDonald's)

The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since. (Video via FungBrosComedy)

"We're 4 seconds late," Adam Sandler's character says in "Big Daddy."

"No, you're 30 minutes and 4 seconds late. We stop serving breakfast at 10:30," a McDonald's employee says.

"Horsesh*t!" Sandler replies.

Frequent customers had been calling for the change for some time. (Video via Columbia Pictures / "Big Daddy")

Now all-day breakfast is also luring new and lapsed customers. 

And sales growth has pushed McDonald's stock price up 17 percent since October.

This video includes images from Getty Images.