Breakfast really is the most important meal. For McDonald's bottom line, anyway. (Video via McDonald's)
"We're 4 seconds late," Adam Sandler's character says in "Big Daddy."
"No, you're 30 minutes and 4 seconds late. We stop serving breakfast at 10:30," a McDonald's employee says.
"Horsesh*t!" Sandler replies.
Frequent customers had been calling for the change for some time. (Video via Columbia Pictures / "Big Daddy")
Now all-day breakfast is also luring new and lapsed customers.
And sales growth has pushed McDonald's stock price up 17 percent since October.
This video includes images from Getty Images.