Virtual reality, like 3-D experiences or Smell-O-Vision, is only as valuable as the content that people are able to create for it.
So, for virtual reality movies, television shows and any number of other VR experiences to take off, you've got to have a means to create those movies, TV shows and experiences.
And GoPro, which actually makes use of Google's Jump software, has crafted a 360-degree capture system of its own. It's called the GoPro Odyssey, and it's essentially a beefed-up version of Google's camera rig.
There are also a few other, less buzzword-y companies with VR solutions of their own. Like Jaunt, which promises an "end-to-end solution" for virtual reality experiences. In other words, it's got software and hardware that work together to make virtual reality content — think VR cameras, VR microphones and the software needed to stitch all that VR data together.
And when Jaunt says "end-to-end," they mean it. According to Variety, the company launched a VR studio in Los Angeles with the express purpose of "establishing the VR process in Hollywood."
What was it we said about VR being only as valuable as the content people make for it?
We'd be remiss if we didn't also mention the several Kickstarter projects looking to capture virtual reality content.