Mark Zuckerberg is apologizing again for Facebook's role in the unfolding Cambridge Analytica scandal, this time in a full-page ad published in several U.K. and U.S. newspapers.
The ad reads in large font: "We have a responsibility to protect your information. If we can’t, we don’t deserve it." It goes on to say: "This was a breach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to ensure this doesn't happen again."
Millions of Facebook users' data was leaked by a Cambridge Analytica app Facebook allowed to access their information.
Zuckerberg's initial apology on Wednesday included similar statements.