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Want To Empower Girls? Consider The 'Zarpies'

The specific words we use to teach kids about the world can shape the way they think.
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Want To Empower Girls? Consider The 'Zarpies'

"Plate." What just popped in your mind? Ceramic plate? Paper plate? Home base? Plates take all physical forms, and the word itself is merely a concept. That conceptual process of connecting words and ideas starts at birth. It frames a child's ideas about the whole world.

And those words don't always align with reality — or the world parents hope to create.

Let's get technical for a second. "Generic language" and "essentialism" — it's a topic written about by psychologist Susan GelmanGenerics are statements that are frequently used and generally held to be true. They also appear to be harmless. "Girls have long hair." "Jews celebrate Passover." "Italians love pasta."

Or course, these statements are not absolutely true. Some girls don't have long hair. Some Jews don't celebrate Passover. And some Italians don't love pasta. Generic language tends to not account for differences. It's more absolute and can lead to stereotypes or what scholars call "social essentialism."

That's the belief that social categories like race or gender have distinct, inherent traits. Many come to believe a group is defined by an underlying reality — and that belief is influenced by the words they use. 

Researchers at New York University and Princeton demonstrated how stereotypes can form through "social essentialism."

Four-year-old children and their parents were introduced to a fictional category of people — "Zarpies" — using an illustrated storybook. 

A single line of text described the accompanying pictures of the Zarpies. In some cases there was generic language, like: "Look at this Zarpie! Zarpies are scared of ladybugs." In other cases, the language was more specific: "Look at this Zarpie! This Zarpie is scared of ladybugs!"

Kids and adults who heard the generic language were more likely to develop essentialist beliefs about Zarpies — they were all scared — than those who encountered more specific language. On top of that, the generic group easily accepted other generalizations about Zarpies.

It's the difference between saying "boys from that neighborhood are troublemakers," which is generic, and "some boys from that neighborhood have caused trouble," which is specific. The generic language, the research suggests, would make children more likely to accept other stereotypes about those "boys from that neighborhood."

A book by psychologist Alison Gopnik poses this issue: What happens when we tell little girls, with every good intention: "Some girls can be doctors," or "A girl can be a CEO," rather than just saying "Girls are doctors and girls are CEOs."

The point being: If the language children hear from parents about a group is generic, it's likely to predispose them to accept other generalizations about the group, even about themselves. It can be fertile ground for stereotypes.

So consider the words of Samuel Johnson, the great 18th century essayist: "Words are but the signs of ideas." When our words are intended to empower and equalize society, even small differences can make enormous impacts.