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Walmart Says It's Launching A New Clothing Line

Free Assembly has 55 pieces for men and women ranging in price from $9 to $45.

Walmart Says It's Launching A New Clothing Line
Alan Diaz / AP
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Walmart announced... it's launching its own clothing line.

It will be called Free Assembly.

The collection will start out with 55 pieces ranging in price from $9 to $45.

It'll be in some Walmart stores and online.

Walmart's biggest business these days is groceries.

But industry analysts say the profit margins are better in clothes, and launching a new private label brand helps margins even more.