President Trump is doubling down on his anti-immigration rhetoric as part of his reelection strategy.
"We're finding the drug dealers, traffickers, predators, and we're throwing them to hell in jail or sending them back home," he said at a recent rally near the border in Arizona.
The president's hard-line immigration stance helped him win the White House four years ago and he hopes to repeat the strategy this year.
But analysts say President Trump risks appearing out of touch by focusing on an issue that isn't high on voter lists of priorities.
"A lot of people don't understand why he's talking about immigration when they're scared for their health and when they're scared for what their job security and economic position is going to be in the future," said Sarah Pierce, a policy analyst at the Migration Policy Institute.
Still, with inflammatory speeches and ads, the Trump campaign is multiplying their attacks on Joe Biden's immigration platform.
In a recent Reuters interview, White House adviser Stephen Miller said he believed Biden's immigration proposals are a "massive political vulnerability" at a time of high unemployment.
"Biden's plan is the most radical, extreme, reckless, dangerous, and deadly immigration plan ever put forward by a major party candidate," President Trump said during the Arizona rally.
Experts note that Biden's immgration platform, while more progressive than past Democratic presidential candidates, doesn't seek huge limits on border and immigration enforcement.
"It's definitely not nearly as far left to some of the other plans that we saw during the primary. And I think that really should give pause to anybody who's trying to paint it as the most extreme plan," said Cristobal Ramon, a senior policy analyst at the Bipartisan Policy Center.
Still, analysts say that Biden has to walk an awkward line when addressing immigration.
"On the one hand, there's the progressive wing of the party that wants to liberalize immigration. But on the other hand, there's a lot of Americans that are concerned about their futures and use immigration as a scapegoat for economic and security problems," said Pierce.
According to a Newsy/Ipsos July poll, immigration is now less important to voters than the pandemic, the economy, health care, racial inequality, climate change and education.
But the same poll also shows that immigration remains a much more important issue to Republicans than to Democrats.
And President Trump has long sought to capitalize on divisive issues that play well to his base.
Ben Schamisso, Newsy, Chicago.