As Tom Brady seeks an astounding eighth NFL Super Bowl ring, he's also making big moves off the field. The future Hall of Famer and Tampa Bay Buccaneers quarterback launched a new signature clothing line.
"Bradybrand is officially launched," he said in a video on Twitter.
The brand is meant to be a forward-thinking athleisure line that's similar to his TB12 brand but with more emphasis on catering to the next generation.
Designer Dao Yi-Chow and Jens Grede joined Brady in co-founding the brand, and prices will range from $20 to $495.
While the upcoming NFL playoffs are clearly a top priority for Brady, he's taken a page from his wife Gisele Bündchen — one of the highest-paid models in the world who has launched several of her own clothing lines as well.