UFC president Dana White had recently denied that the fighting league was for sale but later said on "The Dan Patrick Show" that might be negotiable.
"I've been saying since this thing came out, 'No, we're not for sale.' But let me tell you, what if someone shows up with $4 billion? We can talk," White told Dan Patrick.
The previous owners, Zuffa, LLC, purchased the UFC in 2001 for just $2 million. Since then, the league has turned into a massive success, making an estimated $600 million in revenue in 2015.
The new owners will likely try to continue that success and take a hands-off approach with the UFC. White is expected to remain in charge of the operation.