News

Cosplay: When Nerd Culture Becomes Pop Culture

SMS
Cosplay: When Nerd Culture Becomes Pop Culture
You've probably seen it before: hundreds of people dressed up in elaborate costumes. No, not for Halloween — we're talking about cosplay.
SHOW TRANSCRIPT

Cosplay may seem like a childish hobby or an escape from the real world, but its popularity has steadily risen in recent decades. We decided to explore the world of fandom: What's the psychology behind cosplay, and why do cosplayers choose certain characters? Social psychologist Adam Galinsky sheds some light.