"Politics has become like sport, and that is unfortunate because it is an incredibly serious and important thing. Lives are at stake," Dan Pfeiffer told Newsy.
Dan Pfeiffer has spent his adult life behind the scenes of Democratic politics, helping people like President Barack Obama craft a message to the public and the media. But now he spends his time hosting "Pod Save America" with other Obama alumni as a part of the Crooked Media, which produces digital content and podcasts about, you guessed it, politics.
As part of that team, Pfeiffer has become the "self-appointed media critic." And like most Americans, his view on the political media isn't great. But he is also now a part of it. He likens it to ESPN's long-running show "SportsCenter."
"You get on SportsCenter by big block, talking trash, showboating, and that, it has eroded the fundamentals of sports because people want attention. It's natural. And the way to get attention is to do the outrageous thing," Pfeiffer said.
For Pfeiffer, that attention-seeking is even more rewarded on cable news. "It's how you raise money, it's how you win elections. So you now have this incentive structure where the most outrageous things are the things that get attention, so you're then incentivized to do it more and more and more," Pfeiffer said.
And he blames everyone for this, not just journalists: "The media is a business, right. It is a response to ratings, a response to subscriptions, a response to clicks."
The good news is Pfeiffer thinks change is possible. But that it's not going to be easy. First, he thinks there has to be a way to "sell spinach in our ice cream world."
"It requires thinking differently about media strategy, thinking about different ways you communicate with people. It is thinking about different ways we package things. And really sort of breaking down all the ways in which we thought about communications and rebuilding them to address our current media age," Pfeiffer said.