MoviePass just announced a couple of big changes aimed at combating its financial struggles.
First, the company says within the next 30 days it will increase the price of its standard subscription plan from $10 to $14.95 per month.
MoviePass also says it plans to limit subscribers' access to some major releases during the first two weeks they're in theaters, unless they're made available through promotions.
Last week the movie subscription service borrowed $5 million so it could pay for tickets and keep operating.
Meanwhile, theater chain AMC announced Tuesday more than 175,000 people have enrolled in its AMC Stubs A-List service since it debuted in June, and it expects 1 million members to enroll within two years.
Additional reporting by Newsy affiliate CNN.