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Do Apologies From Major Corporations Really Mean Anything?

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Do Apologies From Major Corporations Really Mean Anything?
Companies often make mistakes and occasionally they apologize, but do those apologies have an effect on the consumer?
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"The Day Ahead" is taking a look at the many apologies that have come as a result of major corporations' mistakes. Are these "I'm sorry's" truly sincere and are they even effective with the consumer?