Ride-sharing company Lyft is experimenting with a new way of servicing its riders: a monthly subscription that covers a set number of rides.
There are multiple options, ranging from 60 rides for an upfront payment of $399 to 30 rides for $199.
Each trip would have to be under $15 and is targeted at people spending upward of $450 on the service already. If you do the math, 30 rides costing $10 each ride would run $300, and that's not including tips.
The innovative push comes as Lyft's main competitor, Uber, is coming off a really bad year in 2017, marred by multiple scandals and executives stepping down. Lyft also seems to fancy itself as a driver of future travel needs, with an in-house projection that personal cars in major metropolitan areas will be a thing of the past by 2025.
Something to note, though. Uber tried something really similar in 2016. But it doesn't appear to have been all that successful.