According to the enterprise software company Akerna, legal marijuana sales are expected to hit $130 million on Wednesday alone. That's 16% higher than the 4/20 holiday last year.
Sales over the past six days are expected to be over $400 million. That equates to Iowa's total alcohol sales in all of 2021.
According to Akerna, the most popular age groups buying legal cannabis are 30- to 40-year-olds — with those under 30 not far behind.