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Google Has Announced A Plan To Fight ISIS... With Targeted Ads

The company has announced a plan to target anti-terrorism ads at people who search for specific keywords.

Google Has Announced A Plan To Fight ISIS... With Targeted Ads
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Google has a plan to redirect potential ISIS recruits away from the terrorist group and its message.

The "Redirect Method” targets potential recruits with online ads that actually send them to curated anti-terrorist videos. The method uses targeted keywords — just like business advertisements do — to show the ads to people who searched for extremist content.

The method reportedly reached more than 300,000 people during an eight-week pilot program. Now YouTube, which is owned by Google, plans to spread it further.

Artificial Intelligence Is Facebook's New Terrorism Watchdog
Artificial Intelligence Is Facebook's New Terrorism Watchdog

Artificial Intelligence Is Facebook's New Terrorism Watchdog

Social media companies like Facebook want to make sure terrorism has no place on the internet.

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In March, Google took a hit when multiple advertisers pulled their support after learning their ads may have run alongside videos promoting terrorism. 

The four-step plan would up Google's use of technology to help identify and remove extremist content. It would also add humans to fine-tune that identification process.

Google says it will also take a stance on videos that contain "inflammatory religious or supremacist" sentiments: They'll put warnings on those videos and make them harder to find.