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Eaze Is 'The Uber Of Pot,' Whatever That Means

A new service for delivering medical marijuana is being described as "the Uber of weed." But what does that even mean?
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Eaze Is 'The Uber Of Pot,' Whatever That Means

​​Getting medical marijuana from the dispensary to the front door just got a lot eazier ​for San Francisco residents thanks to a new start-up— but is it as smoking as everyone's saying?

 (Via Getty Images)

Eaze — with a "z", obviously — is a new startup that aims to give users a professional delivery service for their medical marijuana with customers ordering online and Eaze bringing it to their doorstep. (Via Eaze)

The startup is already being billed as the Uber of pot — referencing the popular startup car service — and local publications have run with it. (Via SF Weekly, San Francisco Business Times

But the only things Eaze seems to have in common with Uber are it's based online and involves cars, just like most delivery services — so what does that even mean? 

As The Washington Post points out, "It's worth noting that many, if not most, of the 'Uber of [whatever]' descriptions originate from the Uber-ish companies themselves. Of course they do: Uber parallels are good for funding pitches."

And many outlets have been more than happy to run with those prefab comparisons, no matter how meaningless they might actually be, with a couple big repeat offenders. (Via Forbes, Businessweek, The Huffington Post)

"It's like trying to be the Uber of hospitality."
​"A startup pegged as the Uber of housecleaning and handymen." 
​(Via CNBC)

"One company known as the Uber of jets ... " 

 

"The Uber of wine ... "
"The Uber of bouncers ... " 
(Via Fox Business)

​But calling something the blank of blank is far from a new phenomenon, especially in the tech sector.  

Just in the last couple of months, the startup world has brought us "the Twitter of radio" and "the Twitter of messaging." (Via GigaOM, The Next Web)

That's in addition to "the Facebook of homes," "the Facebook of neighborhoods" ​and just the general "Facebook of real estate." (Via SlateNext City, Forbes)

And before there was Facebook or Twitter, tech companies had to settle for being the Google of things, even when it came to spit, blood or garbage. (Via The New Yorker, New York Magazine, The New Zealand Herald)

But Eaze can't necessarily stake a lone claim on being the Uber of pot because another online medical marijuana delivery company called Grassp is already claiming to be the original Uber of pot. 

​​

Either way, Eaze is so far only available to use through its website, with an app expected to launch later this week.