Domino's is taking pizza delivery up a notch by delivering a few of its pies with self-driving cars.
The pizza chain is teaming up with Ford to test how consumers respond to getting pizza from a car and not a person. Over the next few weeks, some customers in Ann Arbor, Michigan, will get their Domino's delivery in an autonomous Ford Fusion.
For safety reasons, a person will drive the cars, but Domino's pizza-eaters will only interact with the vehicle.
Customers can track the car throughout the delivery. Then they'll get a text message with a code to unlock the car's heated compartment that holds their order.
With this experiment, Ford wants to learn more about what consumers need and expect from self-driving vehicles.
Domino's wants to see how people feel about walking outside to get their pizza, opposed to door delivery.
Let's just hope this experiment works out a little better than the time Domino's tried to get reindeer to deliver pizza.