British fashion house Burberry will stop its practice of burning unsold merchandise.
The luxury brand announced in a press release Thursday its new policy is part of the company's ongoing "responsibility agenda," which focuses on curbing waste. Burberry also said it will stop using real furs in its products, including rabbit, fox, mink, Asiatic raccoon and Angora.
The changes go into effect immediately.
The company noted it's continuing to expand its methods of recycling unsold stock, but it still might scrap "damaged, defective or expired beauty products" when recycling isn't an option.
Burberry faced criticism from environmental activists back in July when an earnings report showed it had destroyed nearly $37 million worth of clothing and perfume in 2017. The practice is common among fashion houses as a way to prevent theft and counterfeiting.