Amazon is bumping up the price of its monthly Prime membership.
Monthly subscribers will now have to pay $12.99. That's up $2 from before.
The reason? Prime is becoming more valuable. In a statement, Amazon points to its expansion of free two-day shipping items and free delivery options, as well as its growing streaming service.
Prime Student members will also see an increase in price if they pay monthly. Student and non-student annual member prices won't go up.