Patagonia Donates $10M Of Black Friday Sales To Environmental CausesNovember 29, 2016
A few days before Black Friday, Patagonia announced they'd be donating 100 percent of their global proceeds on that day to local environmental charities. Yeah, 100 percent. According to a blog post written by CEO Rose Marcario they expected to make about $2 million. Instead, they made $10 million. That's a lot of green. (Pun intended.)
With your help, we reached a record-breaking $10 million in sales on #BlackFriday and will be donating every penny to hundreds of local...— Patagonia (@patagonia) November 28, 2016
environmental organizations working around the world. You, our customers truly #LoveOurPlanet, in one day we beat the amount we give...— Patagonia (@patagonia) November 28, 2016
The company also donates money to environmental charities throughout the year, giving 1 percent of their profits year-round.
Way to use this:
To do more for this: