John Oliver Is Starting A Pyramid Scheme To Stop Pyramid Schemes

November 7, 2016

John Oliver is calling out multilevel marketing, a business model that relies as heavily on recruiting new salespeople as it does on actually selling product. Each level in the chain profits from getting new people to sign up. Sound familiar? Yeah, it's the same model as a pyramid scheme.

Thus the hashtag #THISISAPYRAMIDSCHEME was born.

And because Oliver says Latinos are particularly targeted in these schemes, the "Last Week Tonight" host created a second video with Spanish subtitles and the dramatic ending played by "Jane the Virgin" star Jaime Camil.