Instagram's New Feature Sounds A Lot Like Snapchat

August 2, 2016

Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story. With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it. To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments. Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile. Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too. Instagram Stories will be rolling out globally over the next few weeks on iOS and Android. To learn more, check out

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Instagram just introduced a new feature called Instagram Stories. Users can post photos and videos that will disappear in 24 hours. You'll also be able to add text and draw.

Sound familiar?

A lot of people are saying Instagram Stories sounds more than a little like Snapchat Stories. Even the name is similar.

But that might be intentional. Instagram and Snapchat have always been competitors, if not this directly. Both are social media platforms focused on photos and videos. The New York Times called Snapchat "Facebook's white whale" and reported that Facebook, which owns Instagram, tried to clone Snapchat in its unsuccessful Poke app. So it seems like Instagram Stories could be the latest attempt to capitalize on Snapchat's success.

Instagram Stories will be released worldwide in the next few weeks for iOS and Android.

Read more about it here.