H&M's New Ad Challenges What It Means To Be 'Ladylike'September 20, 2016
The fashion industry isn't exactly known for creating inclusive, diverse or body-positive advertisements. That's probably why people have so much to say about H&M's new "She's a Lady" ad, which is basically a feminist power anthem and a giant middle finger to the gender stereotypes and norms fashion advertising tends to subscribe to.
In the ad for the H&M autumn collection, actress Lauren Hutton, model Adwoa Aboah, Lion Babe's Jillian Hervey, Design Army CCO Pum Lefebure and trans actress Hari Nef work it with a fresh "She's a Lady" remake by Lion Babe playing in the background. The ad celebrates all different kinds of women, women being in charge and women as they are in real life.
I would like that new H&M ad a lot if I didn't know abt the way their suppliers treat the underprivileged women who make their clothes 😶— Gita Labrador (@GITSbydrdre) September 20, 2016
if only h&m was true to its new ad and celebrated women of all shapes instead of making their sizes so much smaller than they should be. zzz— pumpkin spiced latte (@AILSACHAPLIN) September 17, 2016
... many still praised the fashion brand's willingness to step away from sending the harmful messages women often receive from advertisements.
Wow this ad featuring WOC doing "unladylike" things during "She's A Lady" is the most I've ever liked H&M https://t.co/05qZmUeyZp— fae af (@alyssakeiko) September 21, 2016
Can I just take a moment to appreciate Jillian Hervey in the new H&M ad one mo time? UGHHHHHH pic.twitter.com/5XXPRFTreu— MannieFresh Destiny (@no_CEElings) September 18, 2016
My sister just showed me the new #H&M AW16 ad campaign 'she's a lady'. Nice to see a diverse range of women represented in a fashion ad ☺️— Leda by Night (@ledabynight) September 17, 2016
The ad will start airing on TV Sept. 21.