H&M's New Ad Challenges What It Means To Be 'Ladylike'

September 20, 2016

The fashion industry isn't exactly known for creating inclusive, diverse or body-positive advertisements. That's probably why people have so much to say about H&M's new "She's a Lady" ad, which is basically a feminist power anthem and a giant middle finger to the gender stereotypes and norms fashion advertising tends to subscribe to. 

In the ad for the H&M autumn collection, actress Lauren Hutton, model Adwoa Aboah, Lion Babe's Jillian Hervey, Design Army CCO Pum Lefebure and trans actress Hari Nef work it with a fresh "She's a Lady" remake by Lion Babe playing in the background. The ad celebrates all different kinds of women, women being in charge and women as they are in real life. 



And while some people thought the ad was a bit hypocritical of H&M (see herehere and here)...






... many still praised the fashion brand's willingness to step away from sending the harmful messages women often receive from advertisements.










The ad will start airing on TV Sept. 21.