This Genius Project Replaced Subway Ads With Cat PicsSeptember 14, 2016
You know what your commute needs? Cats. And for those who go through Clapham Common tube station in London, that's exactly what they get for the next two weeks.
An organization called Glimpse raised over $30,000 on Kickstarter and used the funds to replace all the ads in the station with pictures of cats for about two weeks.
(Can we talk about the phrase "check out our cat flaps"?)
This project may seem silly, but it has some cool intentions. The folks behind Cats Not Ads say they're "a group of creative people who want to use our skills for good" and that they wanted this project to be about taking back public spaces.
"We tried to imagine a world where public spaces made you feel good," the group said. "We hope people will enjoy being in the station and maybe think a bit differently about the world around them."
Also, most of the cats pictured are up for adoption at local animal shelters, which is pretty cool.
Even this person who works in marketing isn't mad about felines replacing the ads.
As a content writer who ultimately works to sell people's businesses to their potential clients (aka marketing, amiright?), should I be joyous about ads being replaced with pictures of cats in a Kickstarter-funded citizens' takeover? Well, yeah. Because ads, for the most part, suck. They're a bit loud and a bit brash. They don't foster real connections. And cats are cute. • • • • • #catsnotads #weglimpse #cat #cats #catstagram #catsofinstagram #ad #ads #advertising #marketing #tube #tubestation #betterads #enjoythecats #clapham #claphamcommon #southlondon #london #writer #editor #writing #writinglife #blogging #blogger #girletc #blog #lifestyle #lifestyleblog
More of a dog person? The press release says the group is already planning a second ad takeover, and dogs are the top candidate. Also, one of the people behind this project runs this other one:
That group draws dogs they see throughout the day.
Sleepy chihuahua in a bag - 8:38pm Lower Clapton pic.twitter.com/Iegbhn6x6r— DOG WAT I SAW (@dogwatisaw) September 8, 2016
All of the animals!