Bisquick Made Pancakes And Waffles Political And Some People Are Having None Of It

October 9, 2016

Brands love to piggyback off of what's trending, and sometimes that humanizes them and makes them #relatable. But it's probably-definitely-not a good idea to make the presidential debate all about pancakes and waffles right after a candidate's sexual assault allegations come to the forefront because of leaked tapes.

Bisquick's mentions got sticky when it decided to juxtapose Sunday's debate between Donald Trump and Hillary Clinton with #PancakesvsWaffles.


But actually Bisquick has been marketing the #PancakesvsWaffles thing since the first presidential debate.





Overall, people don't quite understand why Bisquick tried to make something very serious seem very silly.