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Bisquick Made Pancakes And Waffles Political And Some People Are Having None Of It

By Micheala Sosby | October 9, 2016

Brands love to piggyback off of what's trending, and sometimes that humanizes them and makes them #relatable. But it's probably-definitely-not a good idea to make the presidential debate all about pancakes and waffles right after a candidate's sexual assault allegations come to the forefront because of leaked tapes.

Bisquick's mentions got sticky when it decided to juxtapose Sunday's debate between Donald Trump and Hillary Clinton with #PancakesvsWaffles.


But actually Bisquick has been marketing the #PancakesvsWaffles thing since the first presidential debate.





Overall, people don't quite understand why Bisquick tried to make something very serious seem very silly.