Bisquick Made Pancakes And Waffles Political And Some People Are Having None Of ItOctober 9, 2016
Brands love to piggyback off of what's trending, and sometimes that humanizes them and makes them #relatable. But it's probably-definitely-not a good idea to make the presidential debate all about pancakes and waffles right after a candidate's sexual assault allegations come to the forefront because of leaked tapes.
Bisquick's mentions got sticky when it decided to juxtapose Sunday's debate between Donald Trump and Hillary Clinton with #PancakesvsWaffles.
But actually Bisquick has been marketing the #PancakesvsWaffles thing since the first presidential debate.
Overall, people don't quite understand why Bisquick tried to make something very serious seem very silly.
@Bisquick You think the election is a joke? I'll never buy your product again. Very poor taste.— Mitchell Holder (@mitchellholder) October 10, 2016
Dear @Bisquick. Sit this one out. I get it. The debate's a promo opportunity. But not today not today. Get off my twitter feed.— John L. (@North_Northwest) October 10, 2016