Bisquick Made Pancakes And Waffles Political And Some People Are Having None Of It
October 9, 2016Brands love to piggyback off of what's trending, and sometimes that humanizes them and makes them #relatable. But it's probably-definitely-not a good idea to make the presidential debate all about pancakes and waffles right after a candidate's sexual assault allegations come to the forefront because of leaked tapes.
Bisquick's mentions got sticky when it decided to juxtapose Sunday's debate between Donald Trump and Hillary Clinton with #PancakesvsWaffles.
We're answering your questions LIVE tonight during the debate! Tweet @Bisquick or #PancakesvsWaffles to chat. pic.twitter.com/chbXkYWh1Y
— Bisquick (@Bisquick) October 9, 2016
But actually Bisquick has been marketing the #PancakesvsWaffles thing since the first presidential debate.
Let's debate: Makes America Pancakes Again or Waffles for America.#VoteWaffles / #VotePancakes YOU DECIDE! pic.twitter.com/eqGwi74HaG
— Bisquick (@Bisquick) September 27, 2016
Overall, people don't quite understand why Bisquick tried to make something very serious seem very silly.
.@Bisquick Where do you stand on the issues regarding sexual assault and consent? #PancakesvsWaffles
— bart (@bart_smith) October 10, 2016
@Bisquick You think the election is a joke? I'll never buy your product again. Very poor taste.
— Mitchell Holder (@mitchellholder) October 10, 2016
Dear @Bisquick. Sit this one out. I get it. The debate's a promo opportunity. But not today not today. Get off my twitter feed.
— John L. (@North_Northwest) October 10, 2016
#PancakesvsWaffles Hey @Bisquick what can we do to diminish rape culture?
— Yo Grabba Grabba (@AdamUltraberg) October 10, 2016
.@Bisquick Do you consider what Donald Trump described in that tape as sexual assault? #PancakesvsWaffles https://t.co/VupPWYHN1E
— Marcus Gilmer (@marcusgilmer) October 10, 2016
