Screenshots of clips from ABC reality TV show "The Bachelor."

Animated GIFs Have Major Reach — And Television Is Capitalizing On It

Programs like the Oscars, the Super Bowl and "The Bachelor" are capitalizing on the GIF format to extend their reach beyond the TV screen.


3:03Team behind "High Fidelity" series at Hulu panel
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Hulu's 'High Fidelity' Follows Trend Of Gender-Swapped Remakes

1:33Jussie Smollett
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Actor Jussie Smollett Indicted In Connection With Hate Crime Reports

1:36A view of the audience at the 92nd Academy Awards
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The Oscars Aren't Alone: Viewership Is Down Across Many Award Shows

3:36Director Matthew A. Cherry and Producer Karen R. Toliver of "Hair Love" win Oscar for Animated Short Film
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'Hair Love' Wins Oscar For Best Animated Short Film

1:04Movie poster for "Parasite"

'Parasite' Just Won The Academy Award For Best Picture

0:49Brad Pitt on "Once Upon A Time In Hollywood" promotion
Columbia Pictures

Brad Pitt Wins Oscar For Best Supporting Actor

0:54Laura Dern as Nora Fanshaw in "Marriage Story"
Netflix / "Marriage Story"

Laura Dern Wins Oscar For Best Supporting Actress

0:48Film poster for "Judy"
Roadside Attractions / "Judy"

Renee Zellweger Won The Oscar For Best Lead Actress

0:53Film poster for "Joker"
Warner Bros. / "Joker"

Joaquin Phoenix Just Won Oscar For Best Lead Actor

0:54Bong Joon-ho at Cannes Film Festival
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Bong Joon-Ho Just Won The Oscar For Best Director

1:11Kirk Douglas
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Hollywood Actor And Icon Kirk Douglas Has Died At 103

2:48Helicopter flies above cars used for "Fear The Walking Dead"
Steve Stafford / Studio Wings

Why Isn't There An Oscar Category For Stunts?

1:46Disney CEO Bob Iger with Mickey Mouse mascot
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Disney Plus Garnered 28.6 Million Paid Subscribers Since Launch

1:12Shannen Doherty
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Actress Shannen Doherty Reveals She Has Stage 4 Breast Cancer

2:54Still from "Joker"
Warner Bros. / "Joker"

Are Audiences Actually Influenced By Oscar Nominations?

1:22Harvey Weinstein leaving trial
AP Photo/Craig Ruttle

More Women Set to Testify In Harvey Weinstein Rape Trial

3:12Promotional image for Jennifer Lopez and Shakira's 2020 Super Bowl halftime performance
Twitter / @Pepsi

Latin Music Gets A Turn In The Spotlight At Super Bowl Halftime Show

1:54The Washington Post building
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Washington Post Criticized For Suspending Reporter Over Bryant Tweets

1:08Wreckage of the crashed helicopter that was carrying former NBA star Kobe Bryant.
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NTSB Details Minutes Leading Up To Kobe Bryant Helicopter Crash

1:36Prince Andrew
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U.S. Attorney Says Prince Andrew Has Not Cooperated In Epstein Probe

2:33"Parasite" cast at Cannes Film Festival
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Ahead Of The Oscars, 'Parasite' Is Already Making Movie History

0:42Queen Elizabeth and Prince William
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Queen Elizabeth Appoints Prince William To New Position

1:40Jim Lehrer
PBS NewsHour

Longtime TV Journalist And 'PBS NewsHour' Anchor Jim Lehrer Has Died

2:14Recording Academy CEO Deborah Dugan
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Grammys CEO Sues Recording Academy For Alleged Discrimination

1:37Harvey Weinstein
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Weinstein's Prosecutors, Defense Make Opening Statements In New York

1:53Netflix homepage on a tablet

Despite 'Streaming Wars,' Netflix Ended 2019 Fairly Strong

1:21Meghan, the Duchess of Sussex
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Punctuation In Meghan, Duchess Of Sussex's New Title Prompts Confusion

1:44Her Majesty Queen Elizabeth II, Prince Harry and wife, Meghan, Duchess of Sussex
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Prince Harry Speaks Publicly About Move: There Was 'No Other Option'

1:06People inspect damage following earthquake in Puerto Rico
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Puerto Rico Governor Fires 2 More Officials

1:14The cast of "Parasite" at the 2020 SAG Awards
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'Parasite' Is First Foreign-Language Film To Win Major SAG Award