What Twitter’s New Visual Timeline Is Really About

October 31, 2013
Twitter is getting visual. This week the social network announced a key change that will display media more prominently in users’ feeds. Now for the first time users will be able to see photos and vine videos without having to expand the post within their feed. It’s the biggest change we’ve seen to the site since 2011.

The company made the announcement in a blog post Tuesday saying, “So many of the great moments you share on Twitter are made even better with photos or with videos from Vine … That’s why starting today previews of Twitter photos and videos from Vine will be front and center in Tweets.” (Via Twitter) It seems simple right? But we all know it’s most likely part of a bigger plan as Twitter preps for its IPO.

So advertisers, marketers, we know what you’re thinking … just when will we be able to take advantage of this update?

A writer for AdWeek notes that, “For now, the change to the user experience appeared reserved for content created through Twitter or Vine.” Sorry Instagram. However, we have to argue that it’s only a matter of time before advertisers find a way to take advantage of this rich media space. Because as Facebook’s strikingly similar look has taught us that the possibilities for advertisers are definitely there.

But it didn’t take long for the criticism to pour in. Because lets be honest we all might not want to see everything all of our Twitter friends share.

So what if you don’t care for the look? Well, it looks like you’re stuck with it if you use Twitter on your desktop or laptop. But no worries, users will have the option to turn of the feature within Twitter’s Android and iPhone apps.