The Tipping Point

June 27, 2011


"The name given to that one dramatic moment in an epidemic when everything can change all at once is the tipping point" --Malcolm Gladwell


We've all seen it, a table full of friends chatting merrily, suddenly, one pulls out a smartphone, then another, then another, and within moments the entire group is fully sucked into what I like to refer to as 'iPhoneland' (it's right next to 'Androidville').

The mobility of the devices means we spend more time on them. Mobile analytics firm Flurry reports that users now spend 9% more time using apps than they do using the internet on both desktop computers and mobile devices

The graph below shows that on average people spend 81 minutes per day using apps versus 74 per day using the web.



We are at the tipping point - that vital moment of fundamental cultural change where the diaspora has collectively opted-in to a technological movement. This is how we get information, stay entertained, stay connected. Just as the internet fundamentally changed everything about the world we currently live in, so too have/will mobile devices.

Flurry points out that "[these stats are] even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.

So what are people spending their time on?  Games - when combined with time spent on social networking sites - accounts for 79% of people's time in apps. News accounts for about 9% of usage time.